Wednesday, May 10, 2006

Fidelity Monitor

We just wrapped shooting on a spot for "Fidelity Monitor"
Sort of an investment advisory newsletter for the Fidelity Mutual Funds.

The concept is an investor is wandering thru the road of life (a white cyc) and is plagued with options for investments by print and TV advertisements (flying CG elements)

He stumbles across a mailbox with the newsletter inside.

As he reads it, the confusion is removed.

Now enlightened, he then ascends the growth chart (stepstool) of success. Note Post production supervisor Rey Jaraba supervising the stepstool of success...

We shot the principal photography in 3 1/2 hours, but spent a day and a half lighting the set. I paid more attention to lighting the floor this time and I am much happier with the results. Uncorrected right out of the camera looks great! We also shot some blue screen material of talking head TV investment advisors that will be turned into CG elements flying around him.